Hello, we’re This Machine. We evolve and tune your customer’s journey. Making it work harder for you and your audience.
Many clients come to us because their content between brand and sales, what marketers conventionally refer to as ‘middle of funnel’, isn’t working. We’ve got a fix for that… and it isn’t a funnel.
Our approach brings brand, sales and marketing together in a unified, informed and purposeful way. We call this integrated journey-driven marketing. By thinking about the whole journey, as well as the specific experiences within it, we get to the right outcomes.
Marketing – across B2B and B2C – is evolving as quickly as the expectations of customers. A modern marketer needs to surpass expectations, surprise their customers and show up in the moments that matter. We can help your brand show up, like we have for many others.
How we’ve helped other global brands show up.
How we’ve helped other global brands show up.
We transformed the insurance buyer’s journey from product-first to customer-first.
We identified opportunities for State Farm to show up and engage young adults in meaningful, provocative ways.
We introduced the impact of franchise ownership to underrepresented communities
McDonald’s wants its franchise ownership to better reflect the diverse communities it serves.
We told a customer story in a race car.
Intel has a great AI story, but AI is a noisy space. So, rather than do a conventional ‘talking head” explainer, we took the subject and the viewer on a wild ride. Literally.
This is what it looks like to show up along the journey.
Creative Campaigns
Video
Audio
Interactive
Print
Your team
We show up each and every day to help you show up in the moments that matter for your customers. We are an incredible team of experts: from strategy and planning to content and creative – and everything in between.
Dave Feinberg
General Manager
Jason Winkler
Managing Director
Rebecca Hill
Head of Strategy
Michael Tucker
Executive Creative Director